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Dive into the research topics where Archana Nayak is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 4 Article
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Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection
Kini, A. N., Savitha, B. & Hawaldar, I. T., 03-2024, In: Journal of Open Innovation: Technology, Market, and Complexity. 10, 1, 100240.Research output: Contribution to journal › Article › peer-review
Open Access19 Link opens in a new tab Citations (Scopus) -
Customer Empowerment and Engagement Behaviours Influencing Value for FinTech Customers: An Empirical Study from India
Kini, A. N. & Basri, S., 2023, In: Organizations and Markets in Emerging Economies. 14, 1, p. 83-109 27 p.Research output: Contribution to journal › Article › peer-review
Open Access7 Link opens in a new tab Citations (Scopus) -
A Framework for Customer Engagement Behaviour in the Financial Services Industry: A Critical Review of Evidence
Kini, A. N. & Basri, S., 06-2022, In: Indian Journal of Finance. 16, 6, p. 27-43 17 p.Research output: Contribution to journal › Article › peer-review
5 Link opens in a new tab Citations (Scopus) -
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India
Nayak Kini, A. & Basri, S., 2022, In: F1000Research. 11, p. 27 1 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Citations (Scopus)