Research output per year
Research output per year
Personal profile
Research Interests
Advertising, Consumer Behaviour, Digital Marketing
Education/Academic qualification
Award Date: 05-11-2012
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Dive into the research topics where Chetana Balakrishna Maddodi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Are animated in-app banner ads intrusive? Examining the interplay of structural and semantic ad factors
Maddodi, C. B. & Upadhyaya, P., 2025, (Accepted/In press) In: Journal of Research in Interactive Marketing.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
In-app advertising: a systematic literature review and implications for future research
Maddodi, C. B. & Upadhyaya, P., 2023, (Accepted/In press) In: Spanish Journal of Marketing - ESIC. 28, 3, p. 334-355 22 p.Research output: Contribution to journal › Review article › peer-review
Open Access5 Citations (Scopus) -
Barriers to widespread adoption of plug-in electric vehicles in emerging Asian markets: An analysis of consumer behavioral attitudes and perceptions
Shetty, D. K., Shetty, S., Raj Rodrigues, L., Naik, N., Maddodi, C. B., Malarout, N. & Sooriyaperakasam, N., 01-01-2020, In: Cogent Engineering. 7, 1, 1796198.Research output: Contribution to journal › Article › peer-review
Open Access63 Citations (Scopus) -
Machine learning in coronary heart disease prediction: Structural equation modelling approach
Rodrigues, L. L. R., Shetty, D. K., Naik, N., Maddodi, C. B., Rao, A., Shetty, A. K., Bhat, R. & Hameed, Z., 01-01-2020, In: Cogent Engineering. 7, 1, 1723198.Research output: Contribution to journal › Article › peer-review
Open Access11 Citations (Scopus) -
Influence of advertising for purchase of online products on youth in India
Maddodi, C. B., Shetty, D. K., Maddodi, B. S. & Malarout, N., 01-01-2019, In: Journal of Advanced Research in Dynamical and Control Systems. 11, 4 Special Issue, p. 1824-1833 10 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)