Personal profile
Research Interests
Advertising, Consumer Behaviour, Digital Marketing
Education/Academic qualification
Award Date: 05-11-2012
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Dive into the research topics where Chetana Balakrishna Maddodi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Are animated in-app banner ads intrusive? Examining the interplay of structural and semantic ad factors
Maddodi, C. B. & Upadhyaya, P., 2025, (Accepted/In press) In: Journal of Research in Interactive Marketing. 19, 8, p. 1244-1259 16 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Citations (Scopus) -
In-app advertising: a systematic literature review and implications for future research
Maddodi, C. B. & Upadhyaya, P., 2023, (Accepted/In press) In: Spanish Journal of Marketing - ESIC. 28, 3, p. 334-355 22 p.Research output: Contribution to journal › Review article › peer-review
Open Access5 Link opens in a new tab Citations (Scopus) -
Leveraging Hofstede’s Cultural Dimensions for Devising COVID-19 Control Strategies
Shetty, D. K., Maddodi, C. B., Hameed, B. Z., Shah, M., Ibrahim, S., Sharma, A., Paul, R., Chłosta, P. & Soman, B., 28-02-2023, In: Journal of Computers, Mechanical and Management. 2, 1, p. 56-68 13 p.Research output: Contribution to journal › Article › peer-review
Open Access5 Link opens in a new tab Citations (Scopus) -
Barriers to widespread adoption of plug-in electric vehicles in emerging Asian markets: An analysis of consumer behavioral attitudes and perceptions
Shetty, D. K., Shetty, S., Raj Rodrigues, L., Naik, N., Maddodi, C. B., Malarout, N. & Sooriyaperakasam, N., 01-01-2020, In: Cogent Engineering. 7, 1, 1796198.Research output: Contribution to journal › Article › peer-review
Open Access70 Link opens in a new tab Citations (Scopus) -
Machine learning in coronary heart disease prediction: Structural equation modelling approach
Rodrigues, L. L. R., Shetty, D. K., Naik, N., Maddodi, C. B., Rao, A., Shetty, A. K., Bhat, R. & Hameed, Z., 01-01-2020, In: Cogent Engineering. 7, 1, 1723198.Research output: Contribution to journal › Article › peer-review
Open Access13 Link opens in a new tab Citations (Scopus)