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Dive into the research topics where Jayanthi Thanigan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 15 Article
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An integrated framework for understanding innovative digital payment adoption and continued usage by small offline retailers
Thanigan, J., Reddy, N. S., Maity, M., Sethuraman, P. & Rajesh, J. I., 2025, In: Cogent Economics and Finance. 13, 1, 2462442.Research output: Contribution to journal › Article › peer-review
Open Access4 Link opens in a new tab Citations (Scopus) -
Influence of fan’s sports identification on their intention to watch eFootball live-streaming: evidence from football audience
Kumar, C., Srivastava, M. & Thanigan, J., 2025, (Accepted/In press) In: Managing Sport and Leisure. 30, 6, p. 1554-1576 23 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Citations (Scopus) -
Master-Servant-Partner interaction styles with artificial intelligence chatbots and perceived value co-creation
Rajesh, J. I., Rajaguru, R., Thanigan, J., Siriwardana, S., McMurray, A. & Pare, V., 01-01-2025, In: Asia Pacific Journal of Marketing and Logistics. p. 1-17 17 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Unlocking the nexus of internal brand knowledge, psychological contract, and employee brand identification: implications for customer-centric excellence
Srivastava, M., Saini, G. K., Thanigan, J. & Motiani, M., 2025, (Accepted/In press) In: Journal of Product and Brand Management.Research output: Contribution to journal › Article › peer-review
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Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers
Reddy, N. S. & Thanigan, J., 2023, In: Cogent Economics and Finance. 11, 2, 2266659.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Citations (Scopus)