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Dive into the research topics where N Srinivasa Reddy is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 7 Article
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An integrated framework for understanding innovative digital payment adoption and continued usage by small offline retailers
Thanigan, J., Reddy, N. S., Maity, M., Sethuraman, P. & Rajesh, J. I., 2025, In: Cogent Economics and Finance. 13, 1, 2462442.Research output: Contribution to journal › Article › peer-review
Open Access4 Link opens in a new tab Citations (Scopus) -
Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers
Reddy, N. S. & Thanigan, J., 2023, In: Cogent Economics and Finance. 11, 2, 2266659.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey
Srinivasa Reddy, N. & Thanigan, J., 2022, (Accepted/In press) In: International Journal of Housing Markets and Analysis. 16, 6, p. 1089-1109 21 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Citations (Scopus) -
Good Morning Breakfast Cereal: Dimensioning Challenge
Mahadevan, S., Thanigan, J. & Reddy, S., 01-06-2022, In: Asian Case Research Journal. 26, 2, p. 145-160 16 p.Research output: Contribution to journal › Article › peer-review
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Sunray India Limited-Distribution Strategy
Mahadevan, S., Thanigan, J. & Reddy, S., 01-06-2021, In: Asian Case Research Journal. 25, 2-3, p. 163-172 10 p.Research output: Contribution to journal › Article › peer-review