Research output per year
Research output per year
Research output
- 7 Article
Search results
-
2025
An integrated framework for understanding innovative digital payment adoption and continued usage by small offline retailers
Thanigan, J., Reddy, N. S., Maity, M., Sethuraman, P. & Rajesh, J. I., 2025, In: Cogent Economics and Finance. 13, 1, 2462442.Research output: Contribution to journal › Article › peer-review
Open Access -
2023
Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers
Reddy, N. S. & Thanigan, J., 2023, In: Cogent Economics and Finance. 11, 2, 2266659.Research output: Contribution to journal › Article › peer-review
Open Access -
2022
Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey
Srinivasa Reddy, N. & Thanigan, J., 2022, (Accepted/In press) In: International Journal of Housing Markets and Analysis. 16, 6, p. 1089-1109 21 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Good Morning Breakfast Cereal: Dimensioning Challenge
Mahadevan, S., Thanigan, J. & Reddy, S., 01-06-2022, In: Asian Case Research Journal. 26, 2, p. 145-160 16 p.Research output: Contribution to journal › Article › peer-review
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2021
Sunray India Limited-Distribution Strategy
Mahadevan, S., Thanigan, J. & Reddy, S., 01-06-2021, In: Asian Case Research Journal. 25, 2-3, p. 163-172 10 p.Research output: Contribution to journal › Article › peer-review
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Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety
Thanigan, J., Reddy, S. N., Sethuraman, P. & Irudhaya Rajesh, J., 01-01-2021, In: Journal of Electronic Commerce in Organizations. 19, 1, p. 65-91 27 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus) -
ZealVita: winning marketing formula
Mahadevan, S., Thanigan, J. & Reddy, S., 07-12-2021, In: CASE Journal. 17, 6, p. 893-909 17 p.Research output: Contribution to journal › Article › peer-review