Research output per year
Research output per year
Personal profile
Research interests
Consumer Behavior, Artificial Intelligence, Social Media Marketing, Advertising, Retail Marketing, Branding
- Area of Expertise
Hospitality Marketing, Consumer Behaviour, Strategic Management, Sales Management
- Area of Research
Online and Internet Marketing, Branding, Advertising
Professional Information
Associate Professor in Sales and Marketing with 17 years of experience with keen interest in research in domain of Consumer Behavior, Artificial Intelligence, Social Media Marketing
Creative Works
Article Titled "Determinants of hospitality students' perceived learning during COVID 19 pandemic: Role of interactions and self-efficacy" published in Journal of Hospitality, Leisure, Sport and Tourism Education is Indexed in Quartile1 of Scopus database.
Article Titled "Understanding Tourist Behavior in Heritage Hotels: A Netnographic Analysis through the Lens of the C-A-C Model" published in Qualitative Report is Indexed in Quartile1 (top 10 percentile) of Scopus database.
Experience
17 years
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Narayan Bhasker Prabhu Matti is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Understanding Tourist Behavior in Heritage Hotels: A Netnographic Analysis Through the Lens of the C-A-C Model
Prabhu, N., Nayak, N. P., Nguyen, C. T. & Walia, G. K., 03-2025, In: Qualitative Report. 30, 3, p. 3406-3430 25 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Determinants of hospitality students' perceived learning during COVID 19 pandemic: Role of interactions and self-efficacy
Prabhu M, N. B., Bolar, K., Mallya, J., Roy, P., Payini, V. & K, T., 06-2022, In: Journal of Hospitality, Leisure, Sport and Tourism Education. 30, 100335.Research output: Contribution to journal › Article › peer-review
Open Access13 Citations (Scopus) -
Examining Relationship of Food App Design Features and Students' Behavior
Prabhu, N., Rana, A. & Soodan, V., 01-08-2022, In: International Journal of Engineering Trends and Technology. 70, 8, p. 233-237 5 p.Research output: Contribution to journal › Article › peer-review
-
Factors affecting adoption of MOOC by hospitality students: a moderating role of Internet self-efficacy
Prabhu, N., Payini, V. & Mallya, J., 31-08-2022, In: Journal of E-Learning and Knowledge Society. 18, 2, p. 34-40 7 p.Research output: Contribution to journal › Article › peer-review
-
Community of inquiry (Col) framework and course design as predictors of satisfaction in emergency remote teaching: Perspectives of hospitality management students
Patwardharr, V., Rao, S., Thirugnanasambantham, C. & Prabhu, N., 2020, In: Journal of E-Learning and Knowledge Society. 16, 4, p. 94-103 10 p.Research output: Contribution to journal › Article › peer-review
21 Citations (Scopus)