Research output per year
Research output per year
Personal profile
Research Interests
Information Systems and Analytics
Education/Academic qualification
Perception and Adoption of B2B Electronic Marketplaces:A case of Manufacturing MSMEs
Award Date: 07-12-2012
Award Date: 23-12-1999
External positions
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Dive into the research topics where Pallavi Upadhyaya is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Are animated in-app banner ads intrusive? Examining the interplay of structural and semantic ad factors
Maddodi, C. B. & Upadhyaya, P., 2025, (Accepted/In press) In: Journal of Research in Interactive Marketing.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Does Negative Online Review Matter? An Investigation of Travel Consumers
Pooja, K. & Upadhyaya, P., 03-2025, In: International Journal of Consumer Studies. 49, 2, e70043.Research output: Contribution to journal › Article › peer-review
Open Access5 Citations (Scopus) -
In-app advertising: a systematic literature review and implications for future research
Maddodi, C. B. & Upadhyaya, P., 2023, (Accepted/In press) In: Spanish Journal of Marketing - ESIC. 28, 3, p. 334-355 22 p.Research output: Contribution to journal › Review article › peer-review
Open Access5 Citations (Scopus) -
What makes an online review credible? A systematic review of the literature and future research directions
Pooja, K. & Upadhyaya, P., 2022, (Accepted/In press) In: Management Review Quarterly.Research output: Contribution to journal › Article › peer-review
Open Access35 Citations (Scopus) -
End-user satisfaction of technology-enabled assessment in higher education: A coping theory perspective
Pillai, K. R., Upadhyaya, P., Prakash, A. V., Ramaprasad, B. S., Mukesh, H. V. & Pai, Y., 07-2021, In: Education and Information Technologies. 26, 4, p. 3677-3698 22 p.Research output: Contribution to journal › Article › peer-review
Open Access21 Citations (Scopus)