Personal profile
Research Interests
Information Systems and Analytics
Education/Academic qualification
Perception and Adoption of B2B Electronic Marketplaces:A case of Manufacturing MSMEs
Award Date: 07-12-2012
Award Date: 23-12-1999
External positions
Fingerprint
Dive into the research topics where Pallavi Upadhyaya is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Are animated in-app banner ads intrusive? Examining the interplay of structural and semantic ad factors
Maddodi, C. B. & Upadhyaya, P., 2025, (Accepted/In press) In: Journal of Research in Interactive Marketing. 19, 8, p. 1244-1259 16 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Citations (Scopus) -
Does Negative Online Review Matter? An Investigation of Travel Consumers
Pooja, K. & Upadhyaya, P., 03-2025, In: International Journal of Consumer Studies. 49, 2, e70043.Research output: Contribution to journal › Article › peer-review
Open Access7 Link opens in a new tab Citations (Scopus) -
Segmenting Indian domestic tourists: preference-based latent profile analysis
Pooja, K., Upadhyaya, P. & Mohanty, A., 12-2025, In: Humanities and Social Sciences Communications. 12, 1, 1839.Research output: Contribution to journal › Article › peer-review
Open Access -
In-app advertising: a systematic literature review and implications for future research
Maddodi, C. B. & Upadhyaya, P., 2023, (Accepted/In press) In: Spanish Journal of Marketing - ESIC. 28, 3, p. 334-355 22 p.Research output: Contribution to journal › Review article › peer-review
Open Access5 Link opens in a new tab Citations (Scopus) -
What makes an online review credible? A systematic review of the literature and future research directions
Pooja, K. & Upadhyaya, P., 2022, (Accepted/In press) In: Management Review Quarterly.Research output: Contribution to journal › Article › peer-review
Open Access42 Link opens in a new tab Citations (Scopus)