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Dive into the research topics where Parthesh R Shanbhag is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Greenwashing uncovered: mapping consumer behavioural outcomes through TCCM and bibliometric insights
Jeethu Suvarna, R., Kavitha, T. C., Shanbhag, P. & Santekellur, V. J. R., 2026, In: Cogent Business and Management. 13, 1, 2632731.Research output: Contribution to journal › Review article › peer-review
Open Access -
Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale
Shanbhag, P. R., Pai P, Y., Pattusamy, M., Kidiyoor, G. & Prabhu, N., 11-03-2024, In: Journal of Consumer Marketing. 41, 2, p. 239-257 19 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Citation (Scopus) -
Reliability and validity assessment of instrument to measure sustainability practices at shipping ports in India
Kishore, L., Pai, Y. P. & Shanbhag, P., 12-2024, In: Discover Sustainability. 5, 1, 236.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Citations (Scopus) -
Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns
Shanbhag, P. R., Pai, Y. P., Kidiyoor, G. & Prabhu, N., 2023, In: Cogent Business and Management. 10, 2, 2229528.Research output: Contribution to journal › Article › peer-review
Open Access15 Link opens in a new tab Citations (Scopus) -
Implementation of asset management software (AMS) in an organisation. a case study
Thiruvoth, D. D., Sriram, K. V., Kamath, G. B. & Shanbhag, P. R., 08-2020, In: Quality - Access to Success. 21, 177, p. 15-22 8 p.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Citation (Scopus)