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Dive into the research topics where Prashant V Yatgiri is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 3 Article
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Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective
Chavadi, C. A., Sirothiya, M., Vishwanatha, M. R. & Yatgiri, P. V., 07-2024, In: IIM Kozhikode Society and Management Review. 13, 2, p. 184-209 26 p.Research output: Contribution to journal › Article › peer-review
5 Link opens in a new tab Citations (Scopus) -
Sushruth Ayurved Industry: strategies for growth
Kidiyoor, G. & Yatgiri, P. V., 2021, In: Emerald Emerging Markets Case Studies. 11, 2, p. 1-22 22 p.Research output: Contribution to journal › Article › peer-review
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Kannada movie industry in India: strategies for survival
Kidiyoor, G. H. & Yatgiri, P. V., 28-07-2017, In: Emerald Emerging Markets Case Studies. 7, 3, p. 1-27 27 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Citations (Scopus)