Personal profile
Professional Information
Dr. Rashmi has been serving as an Associate Professor at the Manipal School of Commerce and Economics (MSCE), Manipal Academy of Higher Education (MAHE), Manipal, since 2017. She holds a Master’s degree in Business Administration with a specialization in Human Resources from MAHE, an M.Com degree from Karnataka State Open University, and an M.Sc in Psychology from Jain University, Bangalore. She earned her Ph.D. from the University of Mysore, with her doctoral research focusing on assessing the impact of employer branding on employees at private universities.
With over 23 years of extensive teaching experience, Dr. Rashmi has taught for more than a decade at both undergraduate (11 years) and postgraduate (12 years) levels. In addition to her academic role, she has held various key administrative positions, including Associate Head for Academic Implementation, Student Admissions, and Student Welfare and Engagement at MSCE, as well as Deputy Director of Student Affairs at MAHE, Manipal.
Dr. Rashmi has published several research papers in Scopus-indexed and ABDC-listed journals. Her primary research interests lie in employer branding, in which she has contributed several scholarly articles. Her secondary areas of research include artificial intelligence, training and development, and organizational behaviour
SUBJECTS CURRENTLY TEACHING
Principles of Management, Managing people and organization, Interpersonal effectiveness and leadership excellence
Research interests
employer branding, Human resource management
Experience
22 years
Awards and recognition:
"Education Champion" an award given by Education Heros
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Collaborations and top research areas from the last five years
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Assessing the role of social support in tackling workplace incivility: a systematic review
Amin Dlima, S., Lakshmi Narayanan, S., Pai P, Y. & Pai, R. Y., 2025, In: Cogent Business and Management. 12, 1, 2437145.Research output: Contribution to journal › Review article › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Dark Side of Work Engagement: Curvilinear Effects on Service Recovery
Abhishek, S., Rao, K. P., Pai, Y. P., Sethumadhavan, L., Prabhu, N. K. P. & Pai, R. Y., 2025, In: Review of Integrative Business and Economics Research. 14, 2, p. 555-572 18 p.Research output: Contribution to journal › Article › peer-review
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Effectiveness of social robots as a tutoring and learning companion: a bibliometric analysis
Pai, R. Y., Shetty, A., Dinesh, T. K., Shetty, A. D. & Pillai, N., 2024, In: Cogent Business and Management. 11, 1, 2299075.Research output: Contribution to journal › Review article › peer-review
Open Access27 Link opens in a new tab Citations (Scopus) -
Service recovery system and service recovery in retail banks: a multilevel analysis
Rao, A. S., Pai P, Y., R Kamath, P., Sethumadhavan, L., Prabhu, N. & Pai, R. Y., 2024, In: Cogent Business and Management. 11, 1, 2349260.Research output: Contribution to journal › Article › peer-review
Open Access3 Link opens in a new tab Citations (Scopus) -
Embracing complexity: Exploring the silent struggle of life insurance agents
Dinesh, T. K., Shetty, A., TS, S., Pai, R. Y. & Shetty, A. D., 2023, In: Cogent Business and Management. 10, 3, 2279346.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Citation (Scopus)