Rashmi Yogesh Pai

B.Sc, MBA, M.Com, M.Sc, PhD

  • Department of Commerce, New Management Block, Near 9th Block MIT Hostel, MIT Campus, Manipal University, Manipal - 576 104

    India

Calculated based on number of publications stored in Pure and citations from Scopus
20182025

Research activity per year

Personal profile

Professional Information

Dr. Rashmi has been serving as an Associate Professor at the Manipal School of Commerce and Economics (MSCE), Manipal Academy of Higher Education (MAHE), Manipal, since 2017. She holds a Master’s degree in Business Administration with a specialization in Human Resources from MAHE, an M.Com degree from Karnataka State Open University, and an M.Sc in Psychology from Jain University, Bangalore. She earned her Ph.D. from the University of Mysore, with her doctoral research focusing on assessing the impact of employer branding on employees at private universities.

With over 23 years of extensive teaching experience, Dr. Rashmi has taught for more than a decade at both undergraduate (11 years) and postgraduate (12 years) levels. In addition to her academic role, she has held various key administrative positions, including Associate Head for Academic Implementation, Student Admissions, and Student Welfare and Engagement at MSCE, as well as Deputy Director of Student Affairs at MAHE, Manipal.

Dr. Rashmi has published several research papers in Scopus-indexed and ABDC-listed journals. Her primary research interests lie in employer branding, in which she has contributed several scholarly articles. Her secondary areas of research include artificial intelligence, training and development, and organizational behaviour

SUBJECTS CURRENTLY TEACHING
Principles of Management, Managing people and organization, Interpersonal effectiveness and leadership excellence

Research interests

employer branding, Human resource management

Experience

22 years 

Awards and recognition:

"Education Champion" an award given by Education Heros

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