Research output per year
Research output per year
MBA, MPhil(Management), PhD(Management)
Research activity per year
Interest Areas: consumer behavior mapping; indigenous knowledge based business models; data and analysis; research and publication; text analytics like sentiment analysis and opinion mining; prototyping and user research
Current Practice at Srishti: Innovation and New Business Development, Research Methods –combination of qualitative and quantitative research methods, User/Consumer behavior analysis through various experimental design
Conference Presentations at various places including IIM Bangalore, IIM Calcutta , IIM Indore , IISc
Academic research collaborations with multiple professors from different institutions
Published papers in various International Journals (Some examples below)
“Determinanats of Consumers’ Perceived Experience Value In Relation To Online Organic Food Purchase”, Sanjukta Ghosh, Universal Journal of Management . (accepted )
“Identify Customer Involvement During Organic Food Purchase Through FCB Grid”, Sanjukta Ghosh, Parama Barai and Biplab Datta, Journal of International Food and Agribusiness Marketing , Taylor & Francis Group (2019)
“Modeling And Promoting Organic Food Purchase”, Sanjukta Ghosh; Biplab Datta and Parama Barai, Journal of Food Products Marketing, Taylor & Francis Group (2016).
“A study on the antecedents and consequences of customer delight”, Soma Dey, Sanjukta Ghosh, Biplab Datta and Parama Barai, Total Quality Management & Business Excellence , Routledge, Taylor & Francis Group, (2015).
“Role of Design Thinking and Creative Cognition for the growth of digital Entrepreneurship”, Sanjukta Ghosh , International Journal on Recent Trends in Business & Tourism. Vol 2 (4) , October 2018.
“Critical GIS Facilitate Social Transformation and Livelihood Development in Sundarban Region” , Sanjukta Ghosh, Importance and Utilities of GIS , Journal Sponsored by University Grant Commission (2019).
Book Chapter
“Appreciative Inquiry - A path to drive Innovation”, Sanjukta Ghosh , Appreciative Inquiry Approaches to Organizational Transformation, IGI Global, USA, 2020.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review