I have been working as a faculty member at various reputed institutions, including the National Institute of Technology (NIT), where I have undertaken diverse roles such as teaching, research, project guidance, and coordination. My academic contributions are complemented by strong administrative experience, notably as the Head of the Institute of Optometry in a hospital setting, where I managed both academic and operational functions. This blend of teaching, research, leadership, and administrative skills equips me to effectively contribute to academic excellence and institutional development.

I have published research papers on topics such as online menu design and its influence on purchase pattern and vaccine acceptance among college students, contributing valuable insights into consumer behavior in digital and health contexts. Additionally, I have played an active role in developing marketing strategies for an organic cosmetics brand, helping to enhance its market visibility and align its messaging with consumer values. These experiences reflect my commitment to bridging academic research with practical marketing applications to drive impactful results.

My research interest lies at the intersection of marketing strategies and consumer behavior, focusing on how psychological, social, and cultural factors influence purchasing decisions in increasingly digital and globalized markets. Specifically, I aim to explore how emerging marketing technologies—such as personalized advertising, social media engagement, and AI-driven consumer insights—affect consumer perception, brand loyalty, and decision-making processes with special focus on sustainable brands

15 years