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Dive into the research topics where Tathagata Ghosh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Human Versus AI in Checkout Charity: How Time Pressure, Persuasion Knowledge, and Ulterior Motive Shape Donation and Store Patronage Intentions
Shamim, I., Ghosh, T. & Sreejesh, S., 2025, (Accepted/In press) In: Journal of Consumer Behaviour.Research output: Contribution to journal › Article › peer-review
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International marketing strategies leveraging country-of-origin effects in luxury market: a systematic review and research agenda
Ghosh, T., Kumra, R., Dsouza, M. P., Mitrega, M., Spáčil, V. & Pfajfar, G., 2025, (Accepted/In press) In: International Marketing Review.Research output: Contribution to journal › Review article › peer-review
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Streaming quality unveiled: a grounded theory approach to deciphering video on demand service attributes
Datta, S. & Ghosh, T., 2025, In: Cogent Business and Management. 12, 1, 2498626.Research output: Contribution to journal › Article › peer-review
Open Access -
The Psychology of Savings: How Regulatory Focus of Financial Ads and Personal Savings Orientation Drive Saving Intentions
Gupta, A., Shamim, I. & Ghosh, T., 2025, (Accepted/In press) In: Australasian Marketing Journal. 14413582251362342.Research output: Contribution to journal › Article › peer-review
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‘Quality in the eye of the beholder: developing an empirical scale for video-on-demand services’
Datta, S. & Ghosh, T., 2025, In: Cogent Social Sciences. 11, 1, 2514946.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Citation (Scopus)