Digital marketing, SMM, Consumer Behaviour, Brand Management 

With 22 years of professional experience, I have worked as an educator and marketing professional.

In my corporate  experience I have worked on national communication campaigns, brand management assignments, marketing and business 
development roles, lisoning role and administration roles. I was fortunate to work on all formats of ATL( Above the line) and BTL ( Below the line) forms of communication. I have worked with organizations belonging to different industries like advertising and communication, Mobile VAS industry, Television broadcasting, recruitment Portal industry.  
 
With hands-on industry experience in marketing and administration, currently I am working as a Pgoram Coordinator  of a unique industry oriented program called M.A. in Digitl and Creative Marketing at Manipal Academy Of Higher Education. 
Academic administration , Academic delivery, research & publicationand,  Academia-Industry co-ordination are my primary  forte. Passion for marketing, team skills to work with others, aptitude for administration, enthusiasm to share, empathy for  students are some of the attributes  which are helping me to add value in my current role.

22 years of work experience; 8 years of Industry experience; 14 years of accademic experience. 

Completed " Advanced setificate in digital marketing and communication'from UpGrad MICA