Personal profile
Research interests
Marketing strategies towards Horticulture Products
Community-based Enterprise
Marketing of Geographical Indication (GI) products
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Dive into the research topics where Vikram Baliga is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Consumer behaviour towards geographical indication products in emerging economies: a systematic literature review using TCCM-ADO framework
Krithika Rao, M., Baliga, V., Rodrigues, C. G. & Rajaram, M., 2026, In: Cogent Business and Management. 13, 1, 2630424.Research output: Contribution to journal › Review article › peer-review
Open Access -
Mapping Celebrity Endorsements in the Food Industry: A Bibliometric Study
Avileli, J. M., Baliga, V., Gil, M. T. & Rao, K., 07-2025, In: Indian Journal of Marketing. 55, 7, p. 25-47 23 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Citations (Scopus) -
Analysing Purchase Preference Towards Geographical Indications (GIs) Using Consumer Segmentation Approach
Baliga, V., Shetty, S. G., Gil, M. T., Shenoy, R. & Rao, K., 2024, In: Agris On-line Papers in Economics and Informatics. 16, 2, p. 3-24 22 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Impact of entrepreneurial mindset and motivation on business performance: deciphering the effects of entrepreneurship development program (EDPs) on trainees
Shetty G, S., Baliga, V. & Thomas Gil, M., 2024, In: Cogent Business and Management. 11, 1, 2314733.Research output: Contribution to journal › Article › peer-review
Open Access12 Link opens in a new tab Citations (Scopus) -
Impact of entrepreneurship development programmes on economic aspects of trainees: Evidence from training centres in India
Shetty G, S., Baliga, V., Gil, M. T., Dias, R. T. & Shenoy, S. S., 2022, In: African Journal of Science, Technology, Innovation and Development. 14, 4, p. 919-935 17 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Citations (Scopus)