TY - JOUR
T1 - A model of strategic communication for clinical premises based on perceived risk of NCDs
T2 - A study of Kolkata, India
AU - Gangopadhyay, Soumik
AU - Chakraborty, Suman
N1 - Publisher Copyright:
© 2021 Inderscience Enterprises Ltd.
PY - 2021
Y1 - 2021
N2 - Healthy lifestyle and low probability of an attack of non-communicable diseases NCDs are inextricably linked. Addressing the risk factors can become an effective and inexpensive option to combat the unfinished agenda of NCDs. But, subjective action to prevent or mitigate a disease depends on perceived risk. So the broad objective of this study was to assess the opinion of urban patients regarding NCDs, to justify the importance of lifestyle modification and implement it by using health promotion techniques such as awareness programs to sensitise people. Five hundred out-patients of ten private super specialty hospitals of Kolkata, India were chosen as respondents who were interviewed with the help of a structured questionnaire. This study has emanated that perceived importance of information pertaining to NCDs and healthy lifestyle need to be communicated to the victims in a customised way to avoid the emergence and to arrest the progress and intensity of NCDs besides the use of medicinal support.
AB - Healthy lifestyle and low probability of an attack of non-communicable diseases NCDs are inextricably linked. Addressing the risk factors can become an effective and inexpensive option to combat the unfinished agenda of NCDs. But, subjective action to prevent or mitigate a disease depends on perceived risk. So the broad objective of this study was to assess the opinion of urban patients regarding NCDs, to justify the importance of lifestyle modification and implement it by using health promotion techniques such as awareness programs to sensitise people. Five hundred out-patients of ten private super specialty hospitals of Kolkata, India were chosen as respondents who were interviewed with the help of a structured questionnaire. This study has emanated that perceived importance of information pertaining to NCDs and healthy lifestyle need to be communicated to the victims in a customised way to avoid the emergence and to arrest the progress and intensity of NCDs besides the use of medicinal support.
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U2 - 10.1504/IJBIR.2021.116381
DO - 10.1504/IJBIR.2021.116381
M3 - Article
AN - SCOPUS:85111429487
SN - 1751-0252
VL - 25
SP - 353
EP - 364
JO - International Journal of Business Innovation and Research
JF - International Journal of Business Innovation and Research
IS - 3
ER -