A study of impact of cultural dimensions on ATM user experience

Dasharathraj K. Shetty; Namesh Malarout; P. J. Prajual; Nithesh Naik

A study of impact of cultural dimensions on ATM user experience

Dasharathraj K. Shetty, Namesh Malarout, P. J. Prajual, Nithesh Naik

Department of Humanities and Management, Manipal Institute of Technology, Manipal

Research output: Contribution to specialist publication › Article

Abstract

User Experience is an overall experience of a user using a product may be a tangible product or an intangible product like software. This study aims to improve the overall user experience of Automated Teller Machines (ATM) by identifying the influence of cultural dimensions using the factors proposed by Hofstede and Bond, Kluckholn and Strodbeck, Hall, Parsons and Shill, Trompenaar, Shwartz frameworks. The Cultural Dimensions related to the User Experience of ATMs (region-wise) based on contextual inquiries and online surveys conducted.

Original language	English
Pages	7305-7316
Number of pages	12
Volume	82
Specialist publication	Test Engineering and Management
Publication status	Published - 03-02-2020

All Science Journal Classification (ASJC) codes

Instrumentation
Mechanics of Materials
Mechanical Engineering

Cite this

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AB - User Experience is an overall experience of a user using a product may be a tangible product or an intangible product like software. This study aims to improve the overall user experience of Automated Teller Machines (ATM) by identifying the influence of cultural dimensions using the factors proposed by Hofstede and Bond, Kluckholn and Strodbeck, Hall, Parsons and Shill, Trompenaar, Shwartz frameworks. The Cultural Dimensions related to the User Experience of ATMs (region-wise) based on contextual inquiries and online surveys conducted.

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A study of impact of cultural dimensions on ATM user experience

Abstract

All Science Journal Classification (ASJC) codes

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