Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective

  • Ranjan B. Kini*
  • , Kartikeya Bolar
  • , T. M. Rofin
  • , Sayan Mukherjee
  • , Soumyajit Bhattacharjee
    • *Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

13 Citations (Scopus)

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Social Sciences