Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective
- Ranjan B. Kini*
- , Kartikeya Bolar
- , T. M. Rofin
- , Sayan Mukherjee
- , Soumyajit Bhattacharjee
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
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