Ageing and Self-Care in India: Examining the Role of the Market in Determining a New Course of Growing Old among Middle Class Older Adults in Urban India

With the decline of the joint family system, middle class older adults in urban India are increasingly relying on the Self-Care approach as later-life care arrangements. In particular, these older adults are relying on the market for their everyday physical and emotional care needs. Applying the North American Successful Ageing model and the political economy and consumer culture of ageing framework, the present study highlights how the market is creating a new imagination of growing old in urban India. Additionally, through qualitative interviews, the study demonstrates how perceptions regarding the ageing body among middle class older adults in urban India are gradually transforming. Finally, the study indicates how with changing filial and intergenerational ties, familial care is being replaced by the market.