AI in the hospitality and tourism industries

Artificial intelligence (AI) technologies are powering transformation throughout the hospitality and tourism industry. This chapter discusses its history, the application, and impact of AI on the hospitality and tourism sectors, as well as the challenges and prospects. During the last two decades, a variety of information and communication technologies (ICTs) have been deployed to add value, allow cost-effective provision of services, and enhance the pre-, during-, and post-travel experiences of tourists. The incorporation of ICT runs into all the steps from preparing to booking, delivering, and after return as the process of travel. ICTs and AI are related, especially after the onset of the so-called second information revolution, which brought about the possibility of making greater use of artificial and online/physical aspects in ICTs due to the progress in the field of AI. AI is revolutionizing the industry and customer service, improving such things as guests' experiences with personalized recommendations and faster interactions.