TY - GEN
T1 - An Empirical Research on the Impact of Digital Marketing and Data Science on Indian Education System
AU - Sushitha, S.
AU - Shetty, Chethan
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2023
Y1 - 2023
N2 - Indian Education System being one of the largest in the world has 760 universities and 38,498 colleges approximately. The rapid growth of web technologies, Internet of things and digital media has transformed the education sectors because of the countries youth dependence on Internet. By influencing people interaction, work, life habits digital marketing is playing an incredible role in current youth’s education not only in connecting but also in the process of teaching and learning. The basic strategy behind this education-based—marketing is sharing of knowledge by establishing credibility and trust. It is possible to achieve astonishing results when education is combined with marketing. The paper describes the impact of applying advanced data science techniques on digital marketing strategies and its influence on Indian Education System.
AB - Indian Education System being one of the largest in the world has 760 universities and 38,498 colleges approximately. The rapid growth of web technologies, Internet of things and digital media has transformed the education sectors because of the countries youth dependence on Internet. By influencing people interaction, work, life habits digital marketing is playing an incredible role in current youth’s education not only in connecting but also in the process of teaching and learning. The basic strategy behind this education-based—marketing is sharing of knowledge by establishing credibility and trust. It is possible to achieve astonishing results when education is combined with marketing. The paper describes the impact of applying advanced data science techniques on digital marketing strategies and its influence on Indian Education System.
UR - https://www.scopus.com/pages/publications/85140709455
UR - https://www.scopus.com/pages/publications/85140709455#tab=citedBy
U2 - 10.1007/978-981-19-3571-8_61
DO - 10.1007/978-981-19-3571-8_61
M3 - Conference contribution
AN - SCOPUS:85140709455
SN - 9789811935701
T3 - Smart Innovation, Systems and Technologies
SP - 665
EP - 676
BT - ICT with Intelligent Applications - Proceedings of ICTIS 2022
A2 - Choudrie, Jyoti
A2 - Mahalle, Parikshit
A2 - Perumal, Thinagaran
A2 - Joshi, Amit
PB - Springer Science and Business Media Deutschland GmbH
T2 - 6th International Conference on Information and Communication Technology for Intelligent Systems, ICTIS 2021
Y2 - 22 April 2022 through 23 April 2022
ER -