An Exploratory Study on the Opportunities in Visual Media & the Need to Up Skill Academic Programmes

PRASHANTH G MALUR; Nandini Lakshmikantha

An Exploratory Study on the Opportunities in Visual Media & the Need to Up Skill Academic Programmes

PRASHANTH G MALUR, Nandini Lakshmikantha

Manipal Institute of Communication, Manipal

Research output: Contribution to journal › Article › peer-review

Abstract

The Indian Media Industry has reached Rs. 1.5 trillion in 2017 with a growth of 13% over previous years (FICCI, 2018). It was indeed expected to reach Rs. 1.66 trillion by 2017 from its Rs. 82,000 Crores in 2012 with a Compounded Annual Growth Rate (CAGR) of 15.2 %, foresees media experts in their analysis (KPMG, 2013). It is expected to reach Rs. 2 trillion by 2020 at CAGR of 11.6%, with a wide scope for digital advertising till 2020. The growth in TV industry is 11.2% and film grew with 27% in 2017 (FICCI, 2018). This clearly indicates the significant progress in
the TV & film industry, which has job opportunities for young aspirants having employable skills.

Original language	English
Pages (from-to)	25-36
Number of pages	11
Journal	International Journal of Communication and Media Studies
Volume	9
Issue number	3
Publication status	Published - 10-04-2019

Access to Document

http://www.tjprc.org/publishpapers/2-55-1554804035-3IJCMSJUN20193.pdf

Cite this

@article{016fbbf872574b149c1c5395cefbbef1,

title = "An Exploratory Study on the Opportunities in Visual Media & the Need to Up Skill Academic Programmes",

abstract = "The Indian Media Industry has reached Rs. 1.5 trillion in 2017 with a growth of 13% over previous years (FICCI, 2018). It was indeed expected to reach Rs. 1.66 trillion by 2017 from its Rs. 82,000 Crores in 2012 with a Compounded Annual Growth Rate (CAGR) of 15.2 %, foresees media experts in their analysis (KPMG, 2013). It is expected to reach Rs. 2 trillion by 2020 at CAGR of 11.6%, with a wide scope for digital advertising till 2020. The growth in TV industry is 11.2% and film grew with 27% in 2017 (FICCI, 2018). This clearly indicates the significant progress inthe TV & film industry, which has job opportunities for young aspirants having employable skills. ",

author = "MALUR, {PRASHANTH G} and Nandini Lakshmikantha",

year = "2019",

month = apr,

day = "10",

language = "English",

volume = "9",

pages = "25--36",

journal = "International Journal of Communication and Media Studies",

issn = "2250-0014",

number = "3",

}

TY - JOUR

T1 - An Exploratory Study on the Opportunities in Visual Media & the Need to Up Skill Academic Programmes

AU - MALUR, PRASHANTH G

AU - Lakshmikantha, Nandini

PY - 2019/4/10

Y1 - 2019/4/10

N2 - The Indian Media Industry has reached Rs. 1.5 trillion in 2017 with a growth of 13% over previous years (FICCI, 2018). It was indeed expected to reach Rs. 1.66 trillion by 2017 from its Rs. 82,000 Crores in 2012 with a Compounded Annual Growth Rate (CAGR) of 15.2 %, foresees media experts in their analysis (KPMG, 2013). It is expected to reach Rs. 2 trillion by 2020 at CAGR of 11.6%, with a wide scope for digital advertising till 2020. The growth in TV industry is 11.2% and film grew with 27% in 2017 (FICCI, 2018). This clearly indicates the significant progress inthe TV & film industry, which has job opportunities for young aspirants having employable skills.

AB - The Indian Media Industry has reached Rs. 1.5 trillion in 2017 with a growth of 13% over previous years (FICCI, 2018). It was indeed expected to reach Rs. 1.66 trillion by 2017 from its Rs. 82,000 Crores in 2012 with a Compounded Annual Growth Rate (CAGR) of 15.2 %, foresees media experts in their analysis (KPMG, 2013). It is expected to reach Rs. 2 trillion by 2020 at CAGR of 11.6%, with a wide scope for digital advertising till 2020. The growth in TV industry is 11.2% and film grew with 27% in 2017 (FICCI, 2018). This clearly indicates the significant progress inthe TV & film industry, which has job opportunities for young aspirants having employable skills.

M3 - Article

SN - 2250-0014

VL - 9

SP - 25

EP - 36

JO - International Journal of Communication and Media Studies

JF - International Journal of Communication and Media Studies

IS - 3

ER -

An Exploratory Study on the Opportunities in Visual Media & the Need to Up Skill Academic Programmes

Abstract

Access to Document

Fingerprint

Cite this