An Exploratory Study on the Opportunities in Visual Media & the Need to Up Skill Academic Programmes

PRASHANTH G MALUR, Nandini Lakshmikantha

Research output: Contribution to journalArticlepeer-review

Abstract

The Indian Media Industry has reached Rs. 1.5 trillion in 2017 with a growth of 13% over previous years (FICCI, 2018). It was indeed expected to reach Rs. 1.66 trillion by 2017 from its Rs. 82,000 Crores in 2012 with a Compounded Annual Growth Rate (CAGR) of 15.2 %, foresees media experts in their analysis (KPMG, 2013). It is expected to reach Rs. 2 trillion by 2020 at CAGR of 11.6%, with a wide scope for digital advertising till 2020. The growth in TV industry is 11.2% and film grew with 27% in 2017 (FICCI, 2018). This clearly indicates the significant progress in
the TV & film industry, which has job opportunities for young aspirants having employable skills.
Original languageEnglish
Pages (from-to)25-36
Number of pages11
JournalInternational Journal of Communication and Media Studies
Volume9
Issue number3
Publication statusPublished - 10-04-2019

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