Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective
- Chandan Andanesh Chavadi*
- , Monika Sirothiya
- , M. R. Vishwanatha
- , Prashant V. Yatgiri
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
5
Link opens in a new tab
Citations
(Scopus)