Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective

  • Chandan Andanesh Chavadi*
  • , Monika Sirothiya
  • , M. R. Vishwanatha
  • , Prashant V. Yatgiri
    • *Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

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Social Sciences