Analysis on the character design of asian indian cartoon character chhota bheem

Chhota Bheem has become a popular Indian animated character on the global stage. He is lndia’s most successful animation property, with television shows, films, and merchandise. He is a 9-year-old adventurous, bold, and fun-loving boy with astonishing strength. He is one of the fascinating characters among indian children because of his representation of cultural values, ethics, and positivity. Chhota Bheem is the top-selling animation property in India, including the South Asian markets. Out of Green Gold Animation Studio’s Chhota Bheem franchises, Super Bheem, MightyLittle Bheem, and Baby Bheem are the popular spin-offs. This paper sought to analyze the Asian indian television animated superhero character “Chhota Bheem” as a character and a brand. This study analyzed the character design with reference to his appearance, body type, shape, colour, and evaluated the character’s appeal as a brand. The research applied semiotic analysis, aimed at analyzing the character’s appeal as a reference to the face of Indian animation character and to improvise the characterization that can have a global identity. The study also examined the media content based on four leading websites such as licenseindia.com, business- standard.com, financialexpress.com, and brandequity.com. The findings of the study would aid in promoting similar Indian animation properties, thereby motivating animation producers and most importantly, will reduce the dependence of importing animation properties.