TY - GEN
T1 - Analyzing Twitter Sentiments
T2 - 3rd World Conference on Information Systems for Business Management, ISBM 2024
AU - Bhat, Shrutha V.
AU - Prabhu, Vishwas
AU - Balachandra, Mamatha
AU - Fernandes, Shreyan J.D.
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025
Y1 - 2025
N2 - This study explores the use of Twitter review sentiment analysis with Azure Cloud services. Sentiment analysis is a Natural Language Processing approach used to extract the sentiment from textual input. Through the use of Azure’s cognitive and machine learning capabilities, the research focuses on sentiment analysis of tweets that are sourced via Twitter. First, the text is preprocessed to clean and prepare the data. Next, features are extracted to find important aspects that indicate sentiment. Next, tweets are categorized into categories of positive, negative, or neutral sentiment using machine learning algorithms. The study evaluates the effectiveness and precision of sentiment analysis made possible by Azure Cloud, highlighting its possible uses in customer sentiment tracking, brand impression analysis, and social media monitoring. This study adds to our understanding of how to use cloud-based tools for scalable and effective sentiment analysis applications, especially when analyzing social media data.
AB - This study explores the use of Twitter review sentiment analysis with Azure Cloud services. Sentiment analysis is a Natural Language Processing approach used to extract the sentiment from textual input. Through the use of Azure’s cognitive and machine learning capabilities, the research focuses on sentiment analysis of tweets that are sourced via Twitter. First, the text is preprocessed to clean and prepare the data. Next, features are extracted to find important aspects that indicate sentiment. Next, tweets are categorized into categories of positive, negative, or neutral sentiment using machine learning algorithms. The study evaluates the effectiveness and precision of sentiment analysis made possible by Azure Cloud, highlighting its possible uses in customer sentiment tracking, brand impression analysis, and social media monitoring. This study adds to our understanding of how to use cloud-based tools for scalable and effective sentiment analysis applications, especially when analyzing social media data.
UR - https://www.scopus.com/pages/publications/105009910302
UR - https://www.scopus.com/pages/publications/105009910302#tab=citedBy
U2 - 10.1007/978-981-96-1206-2_39
DO - 10.1007/978-981-96-1206-2_39
M3 - Conference contribution
AN - SCOPUS:105009910302
SN - 9789819612055
T3 - Smart Innovation, Systems and Technologies
SP - 511
EP - 521
BT - Information Systems for Intelligent Systems - Proceedings of ISBM 2024
A2 - In, Chakchai So
A2 - Londhe, Narendra S.
A2 - Bhatt, Nityesh
A2 - Kitsing, Meelis
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 12 September 2024 through 13 September 2024
ER -