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Analyzing Twitter Sentiments: Comparative Evaluation of Classification Models Using Cloud

  • Shrutha V. Bhat
  • , Vishwas Prabhu
  • , Mamatha Balachandra*
  • , Shreyan J.D. Fernandes
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study explores the use of Twitter review sentiment analysis with Azure Cloud services. Sentiment analysis is a Natural Language Processing approach used to extract the sentiment from textual input. Through the use of Azure’s cognitive and machine learning capabilities, the research focuses on sentiment analysis of tweets that are sourced via Twitter. First, the text is preprocessed to clean and prepare the data. Next, features are extracted to find important aspects that indicate sentiment. Next, tweets are categorized into categories of positive, negative, or neutral sentiment using machine learning algorithms. The study evaluates the effectiveness and precision of sentiment analysis made possible by Azure Cloud, highlighting its possible uses in customer sentiment tracking, brand impression analysis, and social media monitoring. This study adds to our understanding of how to use cloud-based tools for scalable and effective sentiment analysis applications, especially when analyzing social media data.

Original languageEnglish
Title of host publicationInformation Systems for Intelligent Systems - Proceedings of ISBM 2024
EditorsChakchai So In, Narendra S. Londhe, Nityesh Bhatt, Meelis Kitsing
PublisherSpringer Science and Business Media Deutschland GmbH
Pages511-521
Number of pages11
ISBN (Print)9789819612055
DOIs
Publication statusPublished - 2025
Event3rd World Conference on Information Systems for Business Management, ISBM 2024 - Bangkok, Thailand
Duration: 12-09-202413-09-2024

Publication series

NameSmart Innovation, Systems and Technologies
Volume430 SIST
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026

Conference

Conference3rd World Conference on Information Systems for Business Management, ISBM 2024
Country/TerritoryThailand
CityBangkok
Period12-09-2413-09-24

All Science Journal Classification (ASJC) codes

  • General Decision Sciences
  • General Computer Science

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