Artificial intelligence in human resource management in hotels: A qualitative approach

The advance in technology has influenced human beings and artificial intelligence (AI) is most discussed considering the similarity of human-like thinking process. AI has become inevitable in the hospitality industry both for the customers and the employees. Human resource management in hospitality has enormous challenges including high turnover rate, recruitment and retention, training, and development of the employees. A considerable gap is found between the expectations and the reality of artificial intelligence in human resource management. The study aims to find how human resource managers in hospitality effectively use artificial intelligence in their regular operations and in the well-being of the employees. The study takes a qualitative research approach to state how artificial intelligence is incorporated into regular functions of hospitality human resources and its impact on the organization. The findings of the study will state how AI will assist in redefining the role of hospitality human resources management in enhancing their efficiency and agility.