Attitude of retail chemist towards medical representative: A survey

M. Srikanth, M. Pradeep, V. S. Ligade

Research output: Contribution to journalArticlepeer-review


Retail chemist retains a unique place in pharmaceutical marketing. Medical representatives get vital feedback from retailers on what is happening to company’s products and how they are moving, competitors’ activities, their future plans. The objective of study was to analyse attitude of retail chemist towards medical representatives. The survey indicated that according to retail chemist the medical representative perform useful service to the medical profession by way of providing information on price and discounts, availability of drugs and drug use.

Original languageEnglish
Pages (from-to)387-391
Number of pages5
JournalInternational Journal of PharmTech Research
Issue number3
Publication statusPublished - 2016

All Science Journal Classification (ASJC) codes

  • Pharmacology
  • Pharmaceutical Science


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