TY - GEN
T1 - Augmented Reality Immersion in Cultural Heritage Sites
T2 - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023
AU - Hanji, Sanjay V.
AU - Hungund, Sumukh
AU - Hanji, Savita S.
AU - Desai, Sumanth
AU - Tapashetti, Rajeshwari B.
N1 - Publisher Copyright:
© IFIP International Federation for Information Processing 2024.
PY - 2024
Y1 - 2024
N2 - This research delves into the adoption of Augmented Reality (AR) technology within the domain of cultural heritage tourism, examining the influence of key determinants on users’ behavioral intentions. Expanding the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to include personal innovativeness and perceived risk, this study delves deep into the fabric of factors that exert an influence on users’ intentions to embrace AR. Analysing data obtained from 435 participants through a snowball sampling technique, the results emphasize the significant impact of performance expectancy, facilitating conditions, hedonic motivation, and personal innovativeness on behavioral intention, while revealing the negative effect of perceived risk. These findings significantly illuminate the canvas of technology adoption in cultural heritage tourism, providing invaluable insights into how the fusion of these influential factors can effectively foster the integration of AR technology.
AB - This research delves into the adoption of Augmented Reality (AR) technology within the domain of cultural heritage tourism, examining the influence of key determinants on users’ behavioral intentions. Expanding the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to include personal innovativeness and perceived risk, this study delves deep into the fabric of factors that exert an influence on users’ intentions to embrace AR. Analysing data obtained from 435 participants through a snowball sampling technique, the results emphasize the significant impact of performance expectancy, facilitating conditions, hedonic motivation, and personal innovativeness on behavioral intention, while revealing the negative effect of perceived risk. These findings significantly illuminate the canvas of technology adoption in cultural heritage tourism, providing invaluable insights into how the fusion of these influential factors can effectively foster the integration of AR technology.
UR - https://www.scopus.com/pages/publications/85180624855
UR - https://www.scopus.com/pages/publications/85180624855#tab=citedBy
U2 - 10.1007/978-3-031-50192-0_8
DO - 10.1007/978-3-031-50192-0_8
M3 - Conference contribution
AN - SCOPUS:85180624855
SN - 9783031501913
T3 - IFIP Advances in Information and Communication Technology
SP - 81
EP - 91
BT - Transfer, Diffusion and Adoption of Next-Generation Digital Technologies - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, Proceedings
A2 - Sharma, Sujeet K.
A2 - Metri, Bhimaraya
A2 - Dwivedi, Yogesh K.
A2 - Lal, Banita
A2 - Elbanna, Amany
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 15 December 2023 through 16 December 2023
ER -