TY - JOUR
T1 - Barriers towards the continued usage of massive open online courses
T2 - A case study in India
AU - Dang, Aditi
AU - Khanra, Sayantan
AU - Kagzi, Muneza
N1 - Funding Information:
Mr. Manikanta Budankayala and Mr. Surya Tej Doddi (alumni of Woxsen University, Hyderabad) extended research assistance to the authors at the initial stage of this study.
Publisher Copyright:
© 2021
PY - 2022/3
Y1 - 2022/3
N2 - The COVID-19 pandemic has escalated the digitization of learning processes with the help of massive open online courses (MOOCs). However, many candidates drop out of MOOCs. Hence, this study aims to identify factors inducing resistance towards the continued usage of MOOCs. The aim is met with a case study in a prominent business school in India following a multimethod approach that involves a qualitative inquiry and an empirical survey. The factors identified following a grounded theory approach from the qualitative inquiry are classified into four groups that represent usage, value, tradition, and image barriers. The empirical survey validated the findings from the qualitative inquiry by confirming that all four barriers are significantly associated with resistance towards the continued usage of MOOCs. The present case study may deliver value to educators offering online courses and managers of MOOCs.
AB - The COVID-19 pandemic has escalated the digitization of learning processes with the help of massive open online courses (MOOCs). However, many candidates drop out of MOOCs. Hence, this study aims to identify factors inducing resistance towards the continued usage of MOOCs. The aim is met with a case study in a prominent business school in India following a multimethod approach that involves a qualitative inquiry and an empirical survey. The factors identified following a grounded theory approach from the qualitative inquiry are classified into four groups that represent usage, value, tradition, and image barriers. The empirical survey validated the findings from the qualitative inquiry by confirming that all four barriers are significantly associated with resistance towards the continued usage of MOOCs. The present case study may deliver value to educators offering online courses and managers of MOOCs.
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U2 - 10.1016/j.ijme.2021.100562
DO - 10.1016/j.ijme.2021.100562
M3 - Article
AN - SCOPUS:85121227556
SN - 1472-8117
VL - 20
JO - International Journal of Management Education
JF - International Journal of Management Education
IS - 1
M1 - 100562
ER -