Building customer loyalty in retail banking: a serial-mediation approach

Pallavi R. Kamath, Yogesh P. Pai, Nandan K.P. Prabhu

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Building customer loyalty in retail banking: a serial-mediation approach'. Together they form a unique fingerprint.

Social Sciences

INIS

Economics, Econometrics and Finance