Conceptualizing organic food consumption: a consumer motive perspective

The primary research findings in the literature about what motivates consumers to purchase organic food items were mapped out in this scoping review. Researchers looked through the databases at ProQuest, Scopus, and Web of Science to find publications. A search was conducted from 2020 to April 2023. The Scoping review is undertaken to obtain insights on antecedents of organic food consumption among consumers. The pandemic’s effect on mental health, emotional stability, and mood may have an impact on dietary choices and intake. As a result, organic food intake purchase and consumption patterns have increased, and the study focuses on elaborating the motivating elements. Since 1940, the term ‘organic’ has been used in several studies addressing issues related to public health, social issues, food systems, and health. To close this gap and highlight the key trends in the scientific literature on this subject, a scoping study was carried out. The review took 76 studies in all into account. The ultimate result of this scoping review will focus solely on the factors that led people to consume organic food. This will serve as a conclusion for academics, executives, and decision-makers who want to comprehend concerns associated with the use of organic foods better. This review research identified various keywords underpinning the motivations for organic food consumption, and these motivations remain relevant in the post-pandemic era as well. Even though it is difficult to forecast and completely comprehend if the same motives will remain or change as a result of the index of customer changing motivations and satisfaction levels.