TY - JOUR
T1 - Critical evaluation of drug promotional literature for drugs used in cardiovascular diseases
AU - Saibhavana, D.
AU - Chowta, Mukta N.
AU - Chowta, Nithyananda K.
N1 - Publisher Copyright:
© 2015, International Journal of Pharmacy and Pharmaceutical Science. All rights reserved.
PY - 2015/1/1
Y1 - 2015/1/1
N2 - Objective: This study was conducted to critically evaluate the drug promotional literature pertaining to drugs used in cardiovascular disorders using WHO criteria for ethical promotion of drugs. Methods: The brochures were collected from physicians to whom it was circulated by the pharmaceutical representatives. These promotional literatures are tested against WHO criteria for the ethical medicinal drug promotion. Results: A total of 309 drug promotional literature pertaining to cardiovascular drugs collected. Analysis of these literatures showed that none of the promotional literature fulfilled all the WHO criteria. All the materials mentioned INN and the brand name of the product. The criteria presented least were information about adjuvants, overdosage and cost of the drug. Conclusion: None of the promotional literatures fulfilled all the WHO criteria laid down for the ethical promotion of drugs.
AB - Objective: This study was conducted to critically evaluate the drug promotional literature pertaining to drugs used in cardiovascular disorders using WHO criteria for ethical promotion of drugs. Methods: The brochures were collected from physicians to whom it was circulated by the pharmaceutical representatives. These promotional literatures are tested against WHO criteria for the ethical medicinal drug promotion. Results: A total of 309 drug promotional literature pertaining to cardiovascular drugs collected. Analysis of these literatures showed that none of the promotional literature fulfilled all the WHO criteria. All the materials mentioned INN and the brand name of the product. The criteria presented least were information about adjuvants, overdosage and cost of the drug. Conclusion: None of the promotional literatures fulfilled all the WHO criteria laid down for the ethical promotion of drugs.
UR - https://www.scopus.com/pages/publications/84928658980
UR - https://www.scopus.com/pages/publications/84928658980#tab=citedBy
M3 - Article
AN - SCOPUS:84928658980
SN - 0975-1491
VL - 7
SP - 405
EP - 407
JO - International Journal of Pharmacy and Pharmaceutical Sciences
JF - International Journal of Pharmacy and Pharmaceutical Sciences
IS - 4
ER -
