TY - JOUR
T1 - Determinants of B2B E-marketplace adoption
T2 - An empirical study of indian small firms
AU - Upadhyaya, Pallavi
AU - Mohan, P.
AU - Karantha, Manjunatha Prasad
N1 - Publisher Copyright:
© 2017, IGI Global.
PY - 2017/10/1
Y1 - 2017/10/1
N2 - Development of Micro, Small and Medium Enterprise (MSME) sector in India has been a priority issue. They constitute 95 percent of total industrial units, provide huge employment opportunities and contribute significantly to GDP. Prior research indicates that B2B e-marketplace offers ample opportunities for MSMEs to access global markets and enhances their competitiveness. There is limited empirical research on B2B e-marketplace use by Indian MSMEs, as also on the factors that influence their adoption. As adoption of B2B e-marketplace is in its growth stage in India, there is a need to understand the factors that influence the adoption. Based on the theoretical frameworks of Diffusion of Innovation, Institutional theory and Transaction cost theory, a conceptual framework that identifies organization, environment, product and e-marketplace related factors influencing adoption is developed. Using the data from 122 MSMEs, the significant factors that influence adoption of B2B e-marketplace are identified. The practical implications for the B2B e-marketplace service providers are also discussed.
AB - Development of Micro, Small and Medium Enterprise (MSME) sector in India has been a priority issue. They constitute 95 percent of total industrial units, provide huge employment opportunities and contribute significantly to GDP. Prior research indicates that B2B e-marketplace offers ample opportunities for MSMEs to access global markets and enhances their competitiveness. There is limited empirical research on B2B e-marketplace use by Indian MSMEs, as also on the factors that influence their adoption. As adoption of B2B e-marketplace is in its growth stage in India, there is a need to understand the factors that influence the adoption. Based on the theoretical frameworks of Diffusion of Innovation, Institutional theory and Transaction cost theory, a conceptual framework that identifies organization, environment, product and e-marketplace related factors influencing adoption is developed. Using the data from 122 MSMEs, the significant factors that influence adoption of B2B e-marketplace are identified. The practical implications for the B2B e-marketplace service providers are also discussed.
UR - https://www.scopus.com/pages/publications/85028079573
UR - https://www.scopus.com/inward/citedby.url?scp=85028079573&partnerID=8YFLogxK
U2 - 10.4018/IJEBR.2017100104
DO - 10.4018/IJEBR.2017100104
M3 - Article
AN - SCOPUS:85028079573
SN - 1548-1131
VL - 13
SP - 55
EP - 69
JO - International Journal of e-Business Research
JF - International Journal of e-Business Research
IS - 4
ER -
