TY - GEN
T1 - Digital Pharmacy in Industry 4.0
T2 - Intelligent Computing and Networking - Proceedings of IC-ICN 2023
AU - Ghosh, Sanjukta
AU - Mohanty, Sachi Nandan
AU - Goel, Richa
AU - Singh, Tilottama
AU - Baral, Sukanta Kumar
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2023
Y1 - 2023
N2 - The research seeks to identify the elements of consumer purchase behavior to shop through digital or E pharmacy through social media influence in India: based Technology Acceptance Model (TAM) which is popularly used in the field of behavioral science. The study is to determine the impact and relationship among the independent variables trust, perceived usefulness and perceived intention on online purchase of medicines through social media influence which is considered as a dependent variable in this study. A descriptive qualitative exploration was conducted through a structured open ended questionnaire from the 100 respondents across different age groups pertaining to Indian context especially millennial using a structured, self-administered and internet mediated survey. The study is cross sectional which studies the relationship between variables and influence of the social media on the purchase of online medicines. The findings shows that there is a positive relationship amongst the independent variables trust, perceived usefulness and perceived intention on the online purchase of medicines through social media influence but perceived intention comes out to be more important construct for buying medicines online along with the trust.
AB - The research seeks to identify the elements of consumer purchase behavior to shop through digital or E pharmacy through social media influence in India: based Technology Acceptance Model (TAM) which is popularly used in the field of behavioral science. The study is to determine the impact and relationship among the independent variables trust, perceived usefulness and perceived intention on online purchase of medicines through social media influence which is considered as a dependent variable in this study. A descriptive qualitative exploration was conducted through a structured open ended questionnaire from the 100 respondents across different age groups pertaining to Indian context especially millennial using a structured, self-administered and internet mediated survey. The study is cross sectional which studies the relationship between variables and influence of the social media on the purchase of online medicines. The findings shows that there is a positive relationship amongst the independent variables trust, perceived usefulness and perceived intention on the online purchase of medicines through social media influence but perceived intention comes out to be more important construct for buying medicines online along with the trust.
UR - https://www.scopus.com/pages/publications/85171970824
UR - https://www.scopus.com/inward/citedby.url?scp=85171970824&partnerID=8YFLogxK
U2 - 10.1007/978-981-99-3177-4_4
DO - 10.1007/978-981-99-3177-4_4
M3 - Conference contribution
AN - SCOPUS:85171970824
SN - 9789819931767
T3 - Lecture Notes in Networks and Systems
SP - 47
EP - 57
BT - Intelligent Computing and Networking - Proceedings of IC-ICN 2023
A2 - Balas, Valentina Emilia
A2 - Semwal, Vijay Bhaskar
A2 - Khandare, Anand
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 24 February 2023 through 25 February 2023
ER -