TY - GEN
T1 - Discovery of high utility rare itemsets using PCR tree
AU - Shahi, Bhavya
AU - Basu, Suchira
AU - Geetha, M.
N1 - Publisher Copyright:
© Springer Nature Singapore Pte Ltd. 2019.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - Data mining is used to extract interesting relationships between data in a large database. High utility rare itemsets in a transaction database can be used by retail stores to adapt their marketing strategies in order to increase their profits. Even though the itemsets mined are infrequent, since they generate a high profit for the store, marketing strategies can be used to increase the sales of these items. In this paper, a new method called the PCR tree method is proposed to generate all high utility rare itemsets while keeping the algorithm time-efficient. The proposed method generates the itemsets in one scan of the database. Results show that the time taken by the proposed method is nearly half that of the existing method, i.e. the UPR tree.
AB - Data mining is used to extract interesting relationships between data in a large database. High utility rare itemsets in a transaction database can be used by retail stores to adapt their marketing strategies in order to increase their profits. Even though the itemsets mined are infrequent, since they generate a high profit for the store, marketing strategies can be used to increase the sales of these items. In this paper, a new method called the PCR tree method is proposed to generate all high utility rare itemsets while keeping the algorithm time-efficient. The proposed method generates the itemsets in one scan of the database. Results show that the time taken by the proposed method is nearly half that of the existing method, i.e. the UPR tree.
UR - http://www.scopus.com/inward/record.url?scp=85049302583&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85049302583&partnerID=8YFLogxK
U2 - 10.1007/978-981-10-8968-8_6
DO - 10.1007/978-981-10-8968-8_6
M3 - Conference contribution
AN - SCOPUS:85049302583
SN - 9789811089671
T3 - Advances in Intelligent Systems and Computing
SP - 59
EP - 69
BT - Smart Innovations in Communication and Computational Sciences, Proceedings of ICSICCS 2017
A2 - Panigrahi, Bijaya Ketan
A2 - Tiwari, Shailesh
A2 - Singh, Pradeep Kumar
A2 - Trivedi, Munesh C.
A2 - Mishra, Krishn K.
PB - Springer Verlag
T2 - International Conference on Smart Innovations in Communications and Computational Sciences, ICSICCS 2017
Y2 - 23 June 2017 through 24 June 2017
ER -