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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers?
- Pranav Vilas Chavare
- , Smitha Nayak*
- , Ramona Birau
- , Varalakshmi Alapati
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
7
Citations
(Scopus)