TY - JOUR
T1 - Enhancing Technology Acceptance through User Experience Evaluation
T2 - Comparative Analysis of Banking Website Versus Mobile Application
AU - Shetty, Dasharathraj K.
AU - Bhagawati, Jumleena
AU - Shetty, Shreya
AU - Rodrigues, Lewlyn L.R.
AU - Kumar, Arun
AU - Tilwani, Prithvi
AU - Vanahalli, Manjunath K.
AU - Kishore, B.
AU - Rao, Anuradha
AU - Namesh, M.
AU - Chaabra, Shreyansh
AU - Makkithaya, Krishnamoorthi
AU - Naik, Nithesh
AU - Nair, Girish
N1 - Funding Information:
Dr. Girish.K. Nair received his Ph.D. in Management in the areas of Financial Accounting and Industrial Economics and Master’s Degree in Commerce, International Business and Business Administration. More than 18 years of teaching, research, and administrative experience with several international publications to his credit in the areas of Corporate Finance and Financial Economics and Hospitality Management. Presented his research and acted as a chair for technical sessions at various conferences. He is also International Examiner for Ph.D. research at various universities in India. He is one of the Principal Investigators on NPRP research projects funded by Qatar National Research Fund.
Publisher Copyright:
© Engineered Science Publisher LLC 2022
PY - 2022
Y1 - 2022
N2 - Despite the high rate of technology adoption in banking services, there is still a void in the literature on technology adoption and diffusion in this area, and hence, the purpose of this paper is to analyze the comparative user behavior of two different banking platforms, namely Banking Websites and Mobile Applications in India. The theoretical underpinning for the empirical validation is the Technology Acceptance Model (TAM). The research is based on the quantitative analysis with a sample size of 304 and 411 customers in the aforementioned banking platforms respectively. The Structural Equation Modelling (SEM) has been adopted as the technique of analysis. Results indicate that among the ten variables of study behavioral intention, dependability, efficiency, and perspicuity have similar effect on the technology acceptance, and rest of the variables differ in their impact with respect to the two platforms under comparison. Implication of the study is that both the platforms need to focus on the aforementioned variables during the system design as they are crucial in connection to the actual usage of the system. The outcome of this research could be of use to academicians, system designers, and application developers.
AB - Despite the high rate of technology adoption in banking services, there is still a void in the literature on technology adoption and diffusion in this area, and hence, the purpose of this paper is to analyze the comparative user behavior of two different banking platforms, namely Banking Websites and Mobile Applications in India. The theoretical underpinning for the empirical validation is the Technology Acceptance Model (TAM). The research is based on the quantitative analysis with a sample size of 304 and 411 customers in the aforementioned banking platforms respectively. The Structural Equation Modelling (SEM) has been adopted as the technique of analysis. Results indicate that among the ten variables of study behavioral intention, dependability, efficiency, and perspicuity have similar effect on the technology acceptance, and rest of the variables differ in their impact with respect to the two platforms under comparison. Implication of the study is that both the platforms need to focus on the aforementioned variables during the system design as they are crucial in connection to the actual usage of the system. The outcome of this research could be of use to academicians, system designers, and application developers.
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U2 - 10.30919/es8e678
DO - 10.30919/es8e678
M3 - Article
AN - SCOPUS:85132220739
SN - 2576-988X
VL - 19
SP - 154@166
JO - Engineered Science
JF - Engineered Science
ER -