TY - JOUR
T1 - Evaluating travel websites using webqual
T2 - A group decision support approach
AU - Anand, Oshin
AU - Mittal, Abhineet
AU - Moolchandani, Kanta
AU - Kagzi, Munezasultana M.
AU - Kar, Arpan Kumar
N1 - Publisher Copyright:
© Springer International Publishing Switzerland 2015.
PY - 2015
Y1 - 2015
N2 - The enhanced internet penetration and the increased usage of the facilities by travel industry floods the online arena with websites, and thus generates the urge to find out the best amongst the options and the factors determining it. The article tries to explore the optimally performing travel website in the Indian context based on the evaluation parameters highlighted by WebQualTM. The work would highlight both the leading contributors to reuse of the website as well as their interrelationship. The analysis has been done the Analytic Hierarchy Process for group decision making.
AB - The enhanced internet penetration and the increased usage of the facilities by travel industry floods the online arena with websites, and thus generates the urge to find out the best amongst the options and the factors determining it. The article tries to explore the optimally performing travel website in the Indian context based on the evaluation parameters highlighted by WebQualTM. The work would highlight both the leading contributors to reuse of the website as well as their interrelationship. The analysis has been done the Analytic Hierarchy Process for group decision making.
UR - https://www.scopus.com/pages/publications/84921477957
UR - https://www.scopus.com/inward/citedby.url?scp=84921477957&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-11227-5_14
DO - 10.1007/978-3-319-11227-5_14
M3 - Article
AN - SCOPUS:84921477957
SN - 2194-5357
VL - 321
SP - 151
EP - 160
JO - Advances in Intelligent Systems and Computing
JF - Advances in Intelligent Systems and Computing
ER -