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Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty: an empirical study
Mendon Suhan, Smitha Nayak, Raveendranath Nayak, Cristi Spulbar, Gokarna Vidya Bai, Ramona Birau*, Lucian Claudiu Anghel, Cristian Valeriu Stanciu
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
16
Citations
(Scopus)