TY - JOUR
T1 - Factors affecting adoption of MOOC by hospitality students
T2 - a moderating role of Internet self-efficacy
AU - Prabhu, Narayan
AU - Payini, Valsaraj
AU - Mallya, Jyothi
N1 - Publisher Copyright:
© Italian e-Learning Association.
PY - 2022/8/31
Y1 - 2022/8/31
N2 - The present study examines the moderating role of internet self-efficacy on the relationship between the perceived usefulness, perceived ease of use, and organisational support and behavioural intention of hospitality students in adopting the MOOC courses. This empirical study is based on the responses from hospitality students studying in one of the premier hospitality institutes in Karnataka, India. Structural equation modeling and process macro are used to test the proposed hypotheses in the study. The finding suggests that internet self-efficacy had a moderating effect only between organisational support and behavioural intention. In other words, study findings indicate that improved self-efficacy and organisational support lead to hospitality students’ greater behavioural intention to adopt MOOCs for their academic accomplishments. The study outcomes are helpful for the universities’ higher authorities formulate organizational support in technical and internet self-efficacy to achieve more success in adopting the MOOC.
AB - The present study examines the moderating role of internet self-efficacy on the relationship between the perceived usefulness, perceived ease of use, and organisational support and behavioural intention of hospitality students in adopting the MOOC courses. This empirical study is based on the responses from hospitality students studying in one of the premier hospitality institutes in Karnataka, India. Structural equation modeling and process macro are used to test the proposed hypotheses in the study. The finding suggests that internet self-efficacy had a moderating effect only between organisational support and behavioural intention. In other words, study findings indicate that improved self-efficacy and organisational support lead to hospitality students’ greater behavioural intention to adopt MOOCs for their academic accomplishments. The study outcomes are helpful for the universities’ higher authorities formulate organizational support in technical and internet self-efficacy to achieve more success in adopting the MOOC.
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U2 - 10.20368/1971-8829/1135455
DO - 10.20368/1971-8829/1135455
M3 - Article
AN - SCOPUS:85137225664
SN - 1826-6223
VL - 18
SP - 34
EP - 40
JO - Journal of E-Learning and Knowledge Society
JF - Journal of E-Learning and Knowledge Society
IS - 2
ER -