Factors affecting adoption of MOOC by hospitality students: a moderating role of Internet self-efficacy

The present study examines the moderating role of internet self-efficacy on the relationship between the perceived usefulness, perceived ease of use, and organisational support and behavioural intention of hospitality students in adopting the MOOC courses. This empirical study is based on the responses from hospitality students studying in one of the premier hospitality institutes in Karnataka, India. Structural equation modeling and process macro are used to test the proposed hypotheses in the study. The finding suggests that internet self-efficacy had a moderating effect only between organisational support and behavioural intention. In other words, study findings indicate that improved self-efficacy and organisational support lead to hospitality students’ greater behavioural intention to adopt MOOCs for their academic accomplishments. The study outcomes are helpful for the universities’ higher authorities formulate organizational support in technical and internet self-efficacy to achieve more success in adopting the MOOC.