TY - GEN
T1 - Fans’ Attachment to Players in the Indian Premier League
T2 - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020
AU - Kamath, Giridhar B.
AU - Ganguli, Shirshendu
AU - George, Simon
AU - Vibha, null
N1 - Publisher Copyright:
© 2020, IFIP International Federation for Information Processing.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020
Y1 - 2020
N2 - Sports in India are gradually gaining traction, and people are more and more inclined towards various other sports apart from cricket. Even though several sporting leagues are currently running in India, the attention and viewership that the Indian Premier League (IPL) enjoys are unmatchable. Social media posts and the growing viewership on TV and Over the Top (OTT) platforms are evidence of this. This research investigates the level of attachment of the fans with the players of their favorite team. We study the opinions of fans through the tweets extracted during the IPL players auctions held in the preseason of the thirteenth edition of the IPL. The fans were very active on social media, airing their views about the various players available in the auction for their team to buy, indicating high team identification. In total, 15,374 tweets that were extracted and processed confirmed the same. Further, using System Dynamics (SD) methodology, we develop a causal loop linking the various parameters of importance in the IPL ecosystem that could help the league and the team managers to understand the importance of player attachment among the fans better. This study is the first in the context of IPL that uses the System Dynamics methodology to justify the findings of twitter analytics.
AB - Sports in India are gradually gaining traction, and people are more and more inclined towards various other sports apart from cricket. Even though several sporting leagues are currently running in India, the attention and viewership that the Indian Premier League (IPL) enjoys are unmatchable. Social media posts and the growing viewership on TV and Over the Top (OTT) platforms are evidence of this. This research investigates the level of attachment of the fans with the players of their favorite team. We study the opinions of fans through the tweets extracted during the IPL players auctions held in the preseason of the thirteenth edition of the IPL. The fans were very active on social media, airing their views about the various players available in the auction for their team to buy, indicating high team identification. In total, 15,374 tweets that were extracted and processed confirmed the same. Further, using System Dynamics (SD) methodology, we develop a causal loop linking the various parameters of importance in the IPL ecosystem that could help the league and the team managers to understand the importance of player attachment among the fans better. This study is the first in the context of IPL that uses the System Dynamics methodology to justify the findings of twitter analytics.
UR - https://www.scopus.com/pages/publications/85098235998
UR - https://www.scopus.com/pages/publications/85098235998#tab=citedBy
U2 - 10.1007/978-3-030-64861-9_40
DO - 10.1007/978-3-030-64861-9_40
M3 - Conference contribution
AN - SCOPUS:85098235998
SN - 9783030648602
T3 - IFIP Advances in Information and Communication Technology
SP - 451
EP - 462
BT - Re-imagining Diffusion and Adoption of Information Technology and Systems
A2 - Sharma, Sujeet K.
A2 - Dwivedi, Yogesh K.
A2 - Metri, Bhimaraya
A2 - Rana, Nripendra P.
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 18 December 2020 through 19 December 2020
ER -