Good Morning Breakfast Cereal: Dimensioning Challenge

Surya Mahadevan; Jayanthi Thanigan; Srinivasa Reddy

doi:10.1142/S0218927522500067

Good Morning Breakfast Cereal: Dimensioning Challenge

Surya Mahadevan, Jayanthi Thanigan^*, Srinivasa Reddy

^*Corresponding author for this work

T A Pai Management Institute, Manipal

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	145-160
Number of pages	16
Journal	Asian Case Research Journal
Volume	26
Issue number	2
DOIs	https://doi.org/10.1142/S0218927522500067
Publication status	Published - 01-06-2022

All Science Journal Classification (ASJC) codes

General Business,Management and Accounting

Access to Document

10.1142/S0218927522500067

Cite this

@article{57829924811b4030bde8e05df7da323d,

title = "Good Morning Breakfast Cereal: Dimensioning Challenge",

author = "Surya Mahadevan and Jayanthi Thanigan and Srinivasa Reddy",

year = "2022",

month = jun,

day = "1",

doi = "10.1142/S0218927522500067",

language = "English",

volume = "26",

pages = "145--160",

journal = "Asian Case Research Journal",

issn = "0218-9275",

publisher = "World Scientific",

number = "2",

}

TY - JOUR

T1 - Good Morning Breakfast Cereal

T2 - Dimensioning Challenge

AU - Mahadevan, Surya

AU - Thanigan, Jayanthi

AU - Reddy, Srinivasa

PY - 2022/6/1

Y1 - 2022/6/1

UR - https://www.scopus.com/pages/publications/85133838344

UR - https://www.scopus.com/inward/citedby.url?scp=85133838344&partnerID=8YFLogxK

U2 - 10.1142/S0218927522500067

DO - 10.1142/S0218927522500067

M3 - Article

AN - SCOPUS:85133838344

SN - 0218-9275

VL - 26

SP - 145

EP - 160

JO - Asian Case Research Journal

JF - Asian Case Research Journal

IS - 2

ER -

Good Morning Breakfast Cereal: Dimensioning Challenge

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Cite this