TY - JOUR
T1 - Impact of materialism on purchase intention of sustainable luxury goods
T2 - An empirical study in India
AU - Kaur, Jaspreet
AU - Parida, Ratri
AU - Ghosh, Sanjukta
AU - Lavuri, Rambabu
N1 - Funding Information:
The authors would like to thank Editor in Chief Dr Debbie Haski-Leventhal and anonymous reviewers for their suggestions that has extremely helped in improving the manuscript.
Publisher Copyright:
© 2021, Emerald Publishing Limited.
PY - 2022/1/27
Y1 - 2022/1/27
N2 - Purpose: This study aims to examine the impact of the three dimensions of materialism, namely, possessiveness, envy and non-generosity along with attitude on the purchase intention of sustainable luxury products. Design/methodology/approach: The research study contains a descriptive approach to research with a quantitative analysis done with exploratory and confirmatory factor analysis with 229 respondents. Findings: The findings of the results contribute to research by extending the model of the theory of planned behavior with the material dimensions as an add-on. Research limitations/implications: The same could have been extended to all major metro cities of Indian where luxury brands are present in malls. Practical implications: This shows that the consumer with a high level of materialism trait would be a very prospective segment for sustainable luxury brands. Originality/value: The study shows that the three dimensions of materialism do impact the purchase intention of sustainable luxury producers and these findings will be crucial for devising consumer behavior-based strategies for sustainable luxury brands.
AB - Purpose: This study aims to examine the impact of the three dimensions of materialism, namely, possessiveness, envy and non-generosity along with attitude on the purchase intention of sustainable luxury products. Design/methodology/approach: The research study contains a descriptive approach to research with a quantitative analysis done with exploratory and confirmatory factor analysis with 229 respondents. Findings: The findings of the results contribute to research by extending the model of the theory of planned behavior with the material dimensions as an add-on. Research limitations/implications: The same could have been extended to all major metro cities of Indian where luxury brands are present in malls. Practical implications: This shows that the consumer with a high level of materialism trait would be a very prospective segment for sustainable luxury brands. Originality/value: The study shows that the three dimensions of materialism do impact the purchase intention of sustainable luxury producers and these findings will be crucial for devising consumer behavior-based strategies for sustainable luxury brands.
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U2 - 10.1108/SBR-10-2020-0130
DO - 10.1108/SBR-10-2020-0130
M3 - Article
AN - SCOPUS:85111699218
SN - 1746-5680
VL - 17
SP - 22
EP - 44
JO - Society and Business Review
JF - Society and Business Review
IS - 1
ER -
