Importance-Performance Analysis of Destination Attributes of an Emerging Astrotourism Destination in Kerala, India

Astrotourism is special interest tourism that can complement traditional tourism and leverage community livelihood and empowerment. This article aims to explore the possibility of developing astrotourism in Kerala by conducting a study in areas identified as astrotourism spots where solar eclipse 2019 was first visible in India. The data were collected from the inbound and domestic tourists who witnessed the event. The study found that the study areas have ample potential for developing astrotourism but lack professional integration. The study establishes that any destination with astrotourism resources can be developed as a special tourism niche in an alternative tourism perspective with due importance on carrying capacity levels and scientific aspects as the visits happen due to intrinsic and extrinsic motivations. Furthermore, the study emphasizes India's increased relevance in the global space science map and points out its potential as a future space tourism destination.