Influence of Farmer demographics and Supply Chain Issues on Organized Retailer Performance

Aruna Prabhu, B. Giridhar Kamath, A. Karthik, Kushagra Sinha

Research output: Contribution to journalConference articlepeer-review


Advances in information technology and increased social networking have increased health awareness among people in this era. The increased health awareness has prompted people to eat healthy and stay fit. In this regard, the food sector has seen tremendous demand in terms of good quality vegetables/fruits, cereals, with hygiene, nutrition, proteins etc. With the consumer willing to pay an extra premium for the quality expected, it has been observed that the producers are still offered low prices for a good quality produce whereas the intermediaries grab a huge share of the price paid by the consumer. This research tried to understand the supply chain with the farmers in focus and explored the influence of farmer demographics and the supply chain issues on the performance of the organized retail. Linear regression analysis was used to test the linear relationship of supply chain issues with organized retailer performance. The outcome of the study implies that independent variables like demographic characteristics and supply chain issues had no control over the retailer's performance.

Original languageEnglish
Article number05010
JournalMATEC Web of Conferences
Publication statusPublished - 09-01-2018
Event2017 International Conference on Research in Mechanical Engineering Sciences, RiMES 2017 - Manipal, Karnataka, India
Duration: 21-12-201723-12-2017

All Science Journal Classification (ASJC) codes

  • General Chemistry
  • General Materials Science
  • General Engineering


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