Influence of firm-level factors on adoption of the innovation approach among software product SMEs: Evidence from the Bangalore region of India

This paper investigates the firm level factors influencing small and medium enterprises (SMEs) to adopt innovation approaches. The methodology involves two steps. First, all the variables relevant to adoption of innovation in SME's were identified. Subsequently, primary data was gathered from 213 SMEs decision makers and a multinomial logistic regression analysis was performed to analyse the data. The results indicate that firm-level factors such as firm size, educational qualification, work experience, gender, ownership pattern, intellectual property rights ownership of the firm, and initial investment made significantly influence the adoption of innovation approach. The study helps the managers or owners of the SMEs to recognise the suitable firm-level factors that influence the firm to adopt innovation approach and to take decision on adoption of suitable innovation approach.