Introduction to metaverse and consumer behaviour change: Adoption of metaverse among consumers

Babita Singla; Saurabh Bhattacharya; Nithesh Naik

doi:10.4018/978-1-6684-7029-9.ch006

Introduction to metaverse and consumer behaviour change: Adoption of metaverse among consumers

Babita Singla^*
, Saurabh Bhattacharya
, Nithesh Naik

^*Corresponding author for this work

School of Mechanical Engineering

Research output: Chapter in Book/Report/Conference proceeding › Chapter

18 Citations (Scopus)

Abstract

A virtual digital environment is created using the metaverse, which also connects the real world. The existence of information technology allows us to do new tasks or carry out routine tasks more effectively. The extended reality, or "metaverse, " allows for new kinds of captivating telepresence but may also make mundane activities easier. These technologies help us in our employment, education, healthcare, consumption, and entertainment more and more, but they also present a number of obstacles. The concerns discussed in this chapter are why and will customers adopt the fully immersive territory for various activities like shopping and purchasing any products including bank products.

Original language	English
Title of host publication	Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
Publisher	IGI Global
Pages	113-129
Number of pages	17
ISBN (Electronic)	9781668470312
ISBN (Print)	9781668470299
DOIs	https://doi.org/10.4018/978-1-6684-7029-9.ch006
Publication status	Published - 05-04-2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

All Science Journal Classification (ASJC) codes

General Computer Science
Economics, Econometrics and Finance(all)
General Business,Management and Accounting

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10.4018/978-1-6684-7029-9.ch006

Cite this

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AU - Naik, Nithesh

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Introduction to metaverse and consumer behaviour change: Adoption of metaverse among consumers

Abstract

UN SDGs

All Science Journal Classification (ASJC) codes

Access to Document

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