Issues and concerns related to promoting ayurveda

Kamath Madhusudhana; Rajesh Kamath; Pranav Jain; H. Shripathi Adiga; Krishna Raghava Hebbar

Issues and concerns related to promoting ayurveda

Kamath Madhusudhana, Rajesh Kamath, Pranav Jain, H. Shripathi Adiga, Krishna Raghava Hebbar

Research output: Contribution to journal › Article › peer-review

Abstract

Today, Ayurveda is common in both developed and developing countries. It may be because of the safety,benefits and low cost of Ayurvedic products. Some issues facing Ayurveda are the lack of a market structure, lack of research and lack of standardization of marketed products. What is much needed are evidence based health care strategies, services and teaching. This paper deals with the marketing and promotion of Ayurveda.

Original language	English
Pages (from-to)	3071-3077
Number of pages	7
Journal	International Journal of Advanced Science and Technology
Volume	29
Issue number	2
Publication status	Published - 13-01-2020

All Science Journal Classification (ASJC) codes

General Computer Science
General Engineering
General Energy

Cite this

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Issues and concerns related to promoting ayurveda

Abstract

All Science Journal Classification (ASJC) codes

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