Issues and concerns related to promoting ayurveda

Kamath Madhusudhana, Rajesh Kamath, Pranav Jain, H. Shripathi Adiga, Krishna Raghava Hebbar

Research output: Contribution to journalArticlepeer-review


Today, Ayurveda is common in both developed and developing countries. It may be because of the safety,benefits and low cost of Ayurvedic products. Some issues facing Ayurveda are the lack of a market structure, lack of research and lack of standardization of marketed products. What is much needed are evidence based health care strategies, services and teaching. This paper deals with the marketing and promotion of Ayurveda.

Original languageEnglish
Pages (from-to)3071-3077
Number of pages7
JournalInternational Journal of Advanced Science and Technology
Issue number2
Publication statusPublished - 13-01-2020

All Science Journal Classification (ASJC) codes

  • General Computer Science
  • General Engineering
  • General Energy


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