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Marketing orientation led by consumer motivations towards agribased products: An evidence from Udupi District in India
Vikram Baliga
*
,
G. Santhosha Shetty
,
Sandeep Shenoy
*
Corresponding author for this work
Manipal School of Commerce and Economics (MSCE)
Research output
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Article
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peer-review
4
Citations (Scopus)
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INIS
india
100%
marketing
100%
orientation
100%
design
75%
fruits
75%
vegetables
75%
cities
25%
principal component analysis
25%
values
25%
marketers
25%
utilities
25%
policy
25%
surveys
25%
appeals
25%
households
25%
horticulture
25%
Agricultural and Biological Sciences
Fruit Vegetable
100%
Value-Added Product
100%
Fresh Vegetable
100%
Factor Analysis
100%
Agribusiness
100%
Economics, Econometrics and Finance
Value Added
100%
Aviation Employees
100%
Marketing Management
100%
Customer Engagement
100%
Principal Components
100%
Social Sciences
Consumer Motivation
100%
India
100%
Pilot Study
25%
Conceptual Framework
25%
Marketing Strategy
25%
Consumer Preference
25%
Factor Analysis
25%
Value Added
25%
Food Science
Raw Vegetable
100%
Raw Fruit
100%
Fruit Vegetable
100%