TY - JOUR
T1 - The effect of artificial intelligence on the sales graph in Indian market
AU - Ullal, Mithun S.
AU - Hawaldar, Iqbal Thonse
AU - Mendon, Suhan
AU - Joseph, Nympha
N1 - Funding Information:
We acknowledge the Chennai based International Company, which helped us in technology and voice mining free of cost which further added value to their knowledge bank.
Publisher Copyright:
© 2020 by author(s) and VsI Entrepreneurship and Sustainability Center.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/6
Y1 - 2020/6
N2 - Artificial Intelligence (AI) has been the biggest revolution of the 21st century impacting every aspect of the business, sales being no different. The paper experiments the effect of marketing on 4500 customers using AI and humans. The outcomes of the research reveal the effectiveness of AI is the same as experienced salesmen and 2.7 times better than inexperienced salesmen is closing the sales calls. The sales graph experienced a dip by over 86.23% when it was revealed to the customer that the interface is with the machine, not humans and reduced the duration of the call substantially. The paper shows that Indians do not believe Artificial Intelligence and still prefer human interface as they do not trust machines over human emotions. The effectiveness of AI drastically reduces despite its superiority over humans in various aspects. The paper identifies the strategies to overcome the trust deficit that exists among Indian customers. The outcomes show how AI can be used, and how marketing could be done using AI in conservative markets such as India.
AB - Artificial Intelligence (AI) has been the biggest revolution of the 21st century impacting every aspect of the business, sales being no different. The paper experiments the effect of marketing on 4500 customers using AI and humans. The outcomes of the research reveal the effectiveness of AI is the same as experienced salesmen and 2.7 times better than inexperienced salesmen is closing the sales calls. The sales graph experienced a dip by over 86.23% when it was revealed to the customer that the interface is with the machine, not humans and reduced the duration of the call substantially. The paper shows that Indians do not believe Artificial Intelligence and still prefer human interface as they do not trust machines over human emotions. The effectiveness of AI drastically reduces despite its superiority over humans in various aspects. The paper identifies the strategies to overcome the trust deficit that exists among Indian customers. The outcomes show how AI can be used, and how marketing could be done using AI in conservative markets such as India.
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U2 - 10.9770/jesi.2020.7.4(24)
DO - 10.9770/jesi.2020.7.4(24)
M3 - Article
AN - SCOPUS:85087051586
SN - 2345-0282
VL - 7
SP - 2940
EP - 2954
JO - Entrepreneurship and Sustainability Issues
JF - Entrepreneurship and Sustainability Issues
IS - 4
ER -